The Amalfi Coast: Amidst the swell of tourism and the crowds of seasonal visitors lays a quiet life of extradorinaiy beauty. Nestled in the heart of the Costiera, between the well known destinations of Positano and the town of Amalfi, sits a westwardly facing village - Praiano. A place of authentic charm, creativity & culture and the inspiration behind our brand. 

Here you will find a slower pace of life, a community and a pulse of normalcy amidst the often extravagant and over-the-top nature of the Amalfi Coast. 

If simplicity defines sophistication, then Praiano is the most sophisticated destination the Costiera has to offer. A straight forward community that puts its best foot forward, effortlessly offering visitors a refreshing and authentic sip of everyday coastal life.